Networking means business right? Sure networking can lead to business but it does not mean business, a common misconception.
Let’s look at this…
Attending meetings = networking
Attending networking events/functions = networking
FaceBook = Networking
Linked In = Networking
Twitter = Networking
Relationships/People = Business
Is the above accurate?
Do you attend any of the above or post on the social networks?
It is important to do both but not confuse networking with referrals.
The success comes from building your network using all the identified options above, but then taking the time to sort out who can be a referral partner and start nurturing that relationship. Meet, find the common ground and then you will be able to develop a rewarding relationship.
So CONTACTS become RELATIONSHIPS that lead to REFERRALS that leads to BUSINESS
Happy Networking
